Higher Certificate in Marketing Management Course

Higher Certificate in Marketing Management Course Image

NQF Level: 5, Credits: 120

The higher certificate programme in marketing management is designed with the purpose of equipping students with foundational knowledge and skills in the field of marketing. Because of this focus, the content aspires to be general but holistic in that the students gain knowledge of the field of marketing as well as project into the trends that feature in this age of knowledge and innovation. The Higher Certificate course in Marketing is also designed to match an ever changing business environment taking cognisance of the attributes essential for functionaries in the marketing field. With the advent of the concept of the knowledge economy, marketing has gained prominence as a key ingredient of business growth and development

A focused appreciation of the marketing mix with all its permutations and application is critical content for the students to comprehend their role in the market place. Inevitably this marketing management certificate will give students scope in the appreciation of the retail and wholesaling functions in line with the value chain aspects contained in the programme. Whether you want to do this Higher Certificate in Marketing Management Course in Cape Town, Durban, Johannesburg or anywhere in between, you will have equal access to our student support portals and related student services.

Course Type:

Higher Certificate Courses

Category:

Marketing Courses

Cost:

R8,985.00 per year (2 years – Total Fee: R17,970)

Course Payment Plan:

R599 x 30 months (other flexible plans available)

Course Duration:

Maximum duration is 3 years, however average time for completion varies from 18 to 24 months

Course Objectives:

Upon completion of this qualification, graduates should be competent and able to:

  • Demonstrate an informed understanding of the key terms, concepts, facts, general principles, rules and theories of the marketing management field.
  • Select and apply standard methods, procedures or techniques within the marketing management field and to plan and manage implementation process within a well-defined, familiar and supported environment.
  • Identify, evaluate and solve defined routine and new problems within the marketing management context and apply solutions based on relevant evidence and procedures or other forms of explanation appropriate to the business marketing field, demonstrating an understanding of the consequences.
  • Take account of and act in accordance with prescribed organisational and professional ethical codes of conduct, values and principles in the marketing management context.
  • Gather information from a range of sources, including oral and written texts, to select information appropriate to marketing management tasks and to apply basic processes of analysis, synthesis and evaluation of that information.
  • Communicate information reliably, accurately and coherently using conventions appropriate to the marketing management context in written and oral form including an understanding of and respect for conventions around intellectual property, copyright and plagiarism, including the associated legal implications.
  • Operate in a range of familiar and new contexts, demonstrating an understanding of different kinds of systems, their constituent parts, and to understand how actions in one area impact on other areas within the same system.
  • Take cognisance of the fact that his or her actions must be accounted for, that he or she must strive to work effectively with and respect others, and, in a defined context, the ability to take supervisory responsibility for others and for the responsible use of resources, where appropriate.

Entry Requirements:

A matric exemption certificate is not required for entry into these Higher Certificate programmes. Prospective students who have qualified with a school leaving certificate in its most basic form, i.e. excluding Matriculation Exemption, and which has been issued by an approved authority in South Africa, such as Umalusi, will be considered.

The following minimum requirements apply:

  1. National Senior Certificate with at least 30% in the language of teaching and learning; OR
  2. A Senior Certificate with at least 30% in the language of teaching and learning; OR
  3. A National Certificate Vocational (NCV) (Level 4) with at least 30% in the language of teaching and learning.

For international candidates not in possession of a school leaving certificate (in its most basic form i.e. without matric exemption), issued by an approved authority in South Africa, such as Umalusi:

The following school leaving qualifications will be considered for access into these Higher Certificates, with due regard to subject combinations:
General Certificate of Education, International Certificate of Education, Cambridge Overseas School Certificate, International General Certificate of Secondary Education and Similar School Leaving Certificates:

For the above, the following subject combinations are required:
1. A total of four different subjects, including three Ordinary Level / IGCSE subjects graded A to C (or 1 to 6), plus one Advanced Level; OR
A total of six different subjects, including five Ordinary Level / IGCSE subjects graded A to E (or 1 to 8), plus one Advanced Level.

2. A total of five different subjects, including three Ordinary Level / IGCSE subjects graded A to C (or 1 to 6), plus two passes at one of the following levels: Advanced Supplementary, Higher General Certificate of Secondary Education (graded 1-38), South African Senior Certificate Higher Grade, or recognised equivalent; OR
A total of seven different subjects, including five Ordinary Level / IGCSE subjects graded A to E (or 1 to 8), plus two passes at one of the following levels: Advanced Supplementary, Higher General Certificate of Secondary Education (graded 1-3 – Grade 4 is considered to be the equivalent of IGCSE Grades A-C), South African Senior Certificate Higher Grade, or recognised equivalent.

Each of the above combinations must include English Language, or the mother tongue as a first language.

Assesment Method:

Each module in the programme will be assessed as follows:
Formative self-assessment in the form of self-assessment activities in the learning material
Further formative assessment in the form of two assignments; summative assessment through an examination as follows.

  1. Formative Assessment 1
  2. Formative Assessment 2
  3. Summative Assessment (Examination)

Students must score a minimum of 40% average for the two formative assessments, (which comprises the Class Mark) in order to qualify for entry into the summative assessment (examination). At the conclusion of the summative assessment, the final result is calculated as a percentage according to the following formula:
(Average of Formative Assessments x 30%) + (Summative Assessment result x 70%) = Final Mark (%)

A minimum final module mark of 50% is required to be successful in completing each module. Students are to use the learning material provided, together with additional supportive material and online assistance to prepare for, and complete, the assessments. At the conclusion of the programme, students will be able to achieve the learning outcomes as stated below.

Course Employment Field:

Course Modules:

This programme comprises the following modules:

  • Module 1: Business Management
  • Module 2: Marketing Management
  • Module 3: Business Communication
  • Module 4: Customer Relationship Management
  • Module 5: e-Marketing Management
  • Module 6: Integrated Marketing Communication

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