Public Relations Management Course

Public Relations Management Course Image

The public relations management short course offered at IQ Academy is a unique training course that combines both public relations and business studies. This public relations course balances the theory, principles and application of public relations with a solid foundation in marketing, communication, team work and events planning. Public relations courses assist students with understanding the inter-relationship between the public relations management function and other related business functions including the marketing aspects of business. Add to this, students will acquire the skills to improve corporate images and to release formal company statements that persuade stakeholders to maintain a certain view about the organisation and its leadership. Whether you want to do this Public Relations Management Course in Cape Town, Durban, Johannesburg or anywhere in between, you will have equal access to our student support portals and related student services.

Course Type:

Business Short Courses

Category:

Marketing Courses

Cost:

R10,920.00

Course Payment Plan:

R455 x 24 months

Course Duration:

Maximum duration of 24 months, however average time for completion varies from 12 to 18 months

Course Objectives:

  • Understand the nature and role of Public Relations in a business environment
  • Understand the relationship between public sector and marketing
  • Understand the different methods of organisational communication
  • Demonstrate an understanding of the importance of team work, productively and performance management to reach the organisation's objectives

Entry Requirements:

Grade 9 (Std7) and at least 16 years old with the ability to read and write in English, the language of instruction.

Assesment Method:

Students are required to complete and submit one assignment per module. The pass mark for each assignment is 80% unless stated otherwise within the assignment instructions. There are no written examinations for this Course.

Course Employment Field:

Course Modules:

This course comprises the following modules:

  • Introduction to Management
  • Introduction to Public Relations 
  • Marketing
  • Public Relations Communication
  • Performance Management

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