Rugby World Cup 2015 - record breaking revenue generator!

30 Oct 2015

Sports in the 21st Century is big business! The 31st of October marked the culmination of the Ruby World Cup 2015. This sporting highlight held across England and Wales this year is widely regarded as the second biggest team world cup after the FIFA cup. All indicators evidence that this has been the biggest and the most successful tournament to date. It is also anticipated to be the most lucrative, with an estimated revenue generation of over £400 million (over R8 billion). This is a huge anticipated increase from the £253 million generated in New Zealand four years ago.

This sporting highlight held across England and Wales this year is widely regarded as the second biggest team world cup after the FIFA cup.

2.3 million tickets are predicted to have been sold for matches at 13 venues across the UK. Tickets for the group games are priced at approximately £315 and the face value of the tickets for the final at Twickenham is £715, but some are going unofficially for £56 000! Organisers have launched the biggest hospitality programme surrounding any sporting event in the UK and official supporter tour packages sold in 50 countries are another lucrative source of income. The home rugby union keeps the revenue from the gate receipts, whilst the IRB retains all revenue from broadcasting rights, sponsorship and tournament fee.

The 2015 tournament has attracted ground-breaking broadcasting deals with the widest ever coverage across 200 territories, including Iceland and Greenland. There has also been a broadcasting extension into Central Asia and North Africa where the sport is developing. The sponsorship side has also seen a record financial return and in record time. The likes of Heineken, Land Rover, Societe Generale, DHL, Emirates Airline and Mastercard were secured.

The English and Welsh rugby unions will be paying a massive £80 million tournament fee to the IRB after winning the hosting nation bid. This is a 30% increase from the £55 million paid by New Zealand four years ago.

A tournament of this nature is big business, with revenue generated from an array of sources and all will have a massive impact on the UK economy.

The CEO of SARU, Jurie Roux, has expressed his determination to bring the tournament to South Africa in 2023. A delegation representing South African rugby, sport and politics attended a two day briefing session in London. South Africa was one of five nations present and all expected to bid. We offer something unique to the tournament and a successful bid would be a tremendous boost to the people of the South Africa, the sport and the economy.

We at IQ Academy were supporting the Springboks, but after an exciting semi-final against the new Zealand All Blacks we were unfortunately eliminated from the tournament. The men in green and gold put up a tremendous fight and South Africa left the tournament with pride. New Zealand beat Australia in an elecrifying final and made history by becoming the first team to win two Rugby World Cup finals back to back. 

Author: Kim Elliott 

Editor: Ernst Kriek

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