Back when I started my professional career 10 years ago, social media was just starting to become a thing. Businesses were curious about platforms such as Facebook and agencies across the world started considering how they could potentially sell Facebook page and Twitter account management as a service to their clients. Actually, my very first project from my first employer was exactly that – develop a business plan that details how we can sell social media marketing as a service to our clients.
10 years later, I’ve built an entire career around managing brand’s digital platforms, such as Facebook, Twitter, Instagram and YouTube (and also other platforms, that have since been discontinued). It’s clear however that social media shows no sign of disappearing any time soon, with Facebook sitting at over 2.45 billion monthly active users as of end 2019. It would be difficult for anyone to deny the impact that social media has had on the world – not just in terms of how the modern business world operates, but society itself. It’s an exciting world and those that invest the time in mastering social media platforms are definitely ahead of their peers that choose to underestimate its power and influence.
I think it’ safe to say that social media is definitely seen as the ‘sexier cousin’ when it comes to the world of digital marketing. This, largely due to how influential celebrities, actors and sports starts have embraced social media to connect with their fans and promote their personal brands. There is a distinct sense that if you’re not on social media, then you’re out of the proverbial loop.