The Higher Certificate Marketing Management Course offers you the chance to take on a Marketing Officer career.
The course can be completed over a three year period, but many students are able to finish their studies in 24 months.
You will need a National Senior Certificate, a Senior Certificate or a National Certificate Vocational (NQF4) to qualify for the course, while you also need to have 30% in the language of teaching and learning.
There are six modules in the course, teaching the necessary skills and knowledge needed for marketing, business management, customer relations and more.
The person who takes on the role of the Marketing Officer will need to oversee internal and external marketing campaigns, while also overseeing the communication of the company’s marketing message.
Part of the duties includes developing, planning and managing marketing projects. You will also need to oversee marketing material to ensure it matches the campaign goals.
You may be required to work with external public relations companies, while also taking charge of marketing events to ensure success.
The Marketing Officer will usually report to the Marketing Manager and will be required to provide support as requested.
This role is suited to a creative individual that is able to develop unique concepts that will grab the attention of the company’s target market.
Effective marketing will drive more business, but concepts will need to be done within budget while still achieving the best possible reach and success.
Excellent computer, communication and organisational skills will be required, while you must also have the ability to solve problems quickly and effectively.
Find out how the Higher Certificate Marketing Management Course will help you start a Marketing Officer career by contacting a consultant at IQ Academy today.
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