Public Relations Officer | iQ Academy

Public Relations Officer

If you are considering a Public Relations Officer career, then the Public Relations Management Course on offer at IQ Academy will be perfect for you.

This business short course can be completed over two years, although many students will finish their studies in 18 months on average.

These studies will prepare you for a career as a Relationship Officer, Marketing Administrator and Public Relations Manager, among other positions.

Over the five modules, you will be given an introduction to management and public relations, while also getting a clear understanding of marketing and communication in a public relations environment.

The Public Relations Officer is responsible for building and maintaining a good image for a company or brand. This is achieved through various public relations campaigns and activities.

This person will be required to constantly plan strategies and campaigns that will acquire good publicity for the business.

Presentations will need to be created, while press releases will also need to be written and sent out to the relevant people – whether it is to clients or the media.

Promotional events must be planned and organised, while the Public Relations Officer will also be required to speak on behalf of the company when it comes to interviews, press conferences or presentations.

Reporting on the success of campaigns as well as monitoring of the industry will need to be done on a regular basis.

This position is best suited to an organised individual with exceptional communication skills.

Find out how the Public Relations Management Course at IQ Academy can help your Public Relations Officer career by talking to a consultant today.