Digital Marketing Course Online | Certified | iQ Academy

Certified Digital Marketing Professional

Online Short Course
In partnership with DMI

Special – SAVE R5,990

Best Price in South Africa

This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.

Globally recognised certification

Flexible payment options

Access to expert, online tutors

Connect to 1,000’s of like-minded students

Additional free life skills courses

  • Globally recognised certification

    Developed with industry experts

  • Flexible payment options

    Matched to your affordability

  • Access to expert, online tutors

    Anywhere, anytime learning

  • Connect to 1,000’s of like-minded students

    Participate in student forums and peer learning

  • Additional free life skills courses

    DO Life micro-course series

Globally Recognised Certification

In collaboration with the Digital Marketing Institute (DMI) we offer you the global standard in Digital Marketing training. Over 55k members worldwide trust DMI to progress their career.

  • 92% of our members have said that our courses have had a positive impact on their career
  • 95% of our Certified Members are currently employed
  • 81% of our members have been promoted after completing one of our courses
  • 88% of our members are working at a senior or management level

The learning content is reviewed and validated by the world’s most influential brands under the guidance of Global Industry Advisory Champions including:

About this course

The Certified Digital Marketing Professional course combines leading global content from DMI and local expert tutor support from iQA to provide you with an exceptional learning experience. Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this course is perfect for you.  Learn about the key digital marketing areas from content marketing and social media to email, PPC marketing and SEO. You will then be able to apply this knowledge to develop and measure the success of a cohesive digital marketing strategy.

  • Study Method

    Online, self-paced

  • Course Duration

    6 months

  • Study Time

    30 lecture hours

Study Method

Online

Self-paced

Course Duration

6 months

Study Time

30 lecture hours

Price and Payment Options

Course Fee

The fees include all study material – there are no hidden costs

Special SAVE R5,990

Total Course Cost: R12,000 (R17,990)

Monthly Payments Options

  • Registration fee: R5,990
  • Debit order: R1,001.67 x 6 months

Full Payment

  • Now R12,000
  • Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri*
    *Please note that for Standard Bank customers we are an authorised beneficiary

Admission requirements

  • Grade 12
  • Computer/Laptop
  • Email for notifications and communication
  • Internet access
  • A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
  • Ability to export documents as PDF files
  • Ability to scan and upload documents

What you need to enrol:

South African citizens:

  • Certified copy of ID document
  • Certified copy of highest school qualification

Non South Africa citizens:

  • Certified copy of passport
  • Certified copy of highest school qualification

Modules in this course

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. SEO (Search Engine Optimization)
  5. Paid Search (PPC) using Google Ad
  6. Display & Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics using Google Analytics
  10. Digital Marketing Strategy

Assessments

The 3-hour assessment is completed through Pearson VUE testing centres offering flexibility of time at over 100 test centres across South Africa

Method of learning

  • Online learning via our innovative student portal, known as iCan
  • Dynamic video lectures with accompanying downloadable course material
  • Resources to help you with your studies including self-directed practical exercises and recommended reading
  • End of module quizzes

Ready to take the next step?

Send an enquiry and a student advisor will call you back!

Who this short course is for

  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Marketing managers and senior management needing the digital edge
  • IT managers
  • Small business owners who may or may not want to stay small
  • Career changers
  • Entrepreneurs who want to be more entrepreneurial in the digital space
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organisation
  • Anyone in marketing or business who wants to show the world what they can do

What you will learn

  • Create a cohesive digital marketing strategy
  • Find the audience using the right media channels
  • Make your website easy to find using Search Engine Optimisation (SEO) techniques
  • Drive the right traffic to your website with Pay-per-click (PPC) advertising
  • Create compelling display campaigns
  • Develop effective email marketing campaigns
  • Learn how to measure and optimise social media marketing campaign

Exciting career opportunities

  • Digital Marketing Coordinator
  • Digital Marketing Manager
  • Marketing Manager
  • Media Planner
  • Advertising: Account Manager/Executive
  • Digital Project Manager
  • SEO Analyst
  • Digital: Senior Campaign Manager

Do you need more information?

Download the Course Brochure

DO Life, just a little bit better!

DO Life is a FREE, value-add series of micro courses available to all iQ Students! Boost your everyday life skills using your phone, anywhere, any time.

Exciting topics include money matters, entrepreneurship, careers and many more! Check them out on your iCan student portal.

  • DO on the go
  • DO on your Mobile
  • DO in your flexi-time
  • DO on our student portal
  • DO for free!

Sign up for a course and get DO Life free.

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Frequently Asked Questions

Do I need to have a digital marketing background?

Anyone can apply for the DMI digital marketing courses – a digital marketing background in a related discipline is not required.  The aim of our specialist courses is to enable you to learn everything you need to know, so you can kick start your digital career.

You could be a complete beginner, a business owner, a traditional or digital marketing projection, a recent graduate or simply looking to change your career.  The only prerequisite is that you have an interest in digital marketing and want to progress your career.

How long is the digital marketing course?

The digital marketing certification is approximately 30-hours of digital marketing course content. It is delivered online. You can access your digital marketing course content wherever and whenever you want?

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education.  Exclusively designed by practising Digital Marketing professionals, the course carries the coveted Digital Marketing accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion, you will become a Certified Marketing Professional.

How do I get academic support?

A dedicated, expert tutor is available online to provide support and assistance. They can answer your questions via iCan messages or the discussion forums. Your tutor can also be contacted by email or telephone.

What will I get after completing my course?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.

An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the My DMI membership platform to maintain your skills, network and gain valuable CPD points.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding.  The course focuses on the commercial aspect of online marketing.  It is a practical course designed to help you improve your business’s online lead generation and customer engagement.

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Special – Save R5,990

Best price in South Africa