Certified Digital Marketing Specialist – Search | iQ Academy

Gain the knowledge to get your business the online attention it deserves in just 6 months!

In becoming an accredited search specialist, you will be equipped with a solid foundation in the key technical concepts of search marketing.  You will learn how to develop key campaign metrics, perform analysis and ensure optimization of campaigns in order to increase conversions and generate insightful reports.

Course is designed for:

  • Traditional marketers
  • Digital marketing professionals
  • Business owners
  • Recent graduates
  • Career changers
  • Entrepreneurs

Course modules

  1. Introduction to Search Marketing
  2. SEO Set up
  3. SEO Content
  4. SEO Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics Set up
  9. Applied Analytics
  10. Strategy & Planning

Method of learning

Online learning via our dynamic online learning environment, known as iCan:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.


  • Part-time study: 30 lecture hours
  • Maximum period: 6 months

Entry Requirements

  • Grade 12
  • Computer/Laptop
  • Email for notifications and communication
  • Internet access
  • A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
  • Ability to export documents as PDF files
  • Ability to scan and upload documents

Course Fee

Opening Special  SAVE R3,000

Total Course Cost: R16,990 (R19,990)

Monthly Payments

  • Registration Fee: R5,990
  • R 1,833.33 p.m. x 6 months
  • Debit order

Full Payment

  • Now R16,990
  • EFT, Ozow (iPay), Credit or Debit Card (PayGate)


The 3 hour assessment is completed through Pearson VUE testing centres offering flexibility of time at over 100 test centres across SouthAfrica

Industry Advisory Council

The CMDP syllabus content comes from practising industry professionals who are expertise in their areas. The syllabus is reviewed and validated by the Digital Marketing Institute Industry Advisory Council comprising of the following industry leaders:


Apply Now

Steps to registering:

  1. Click Apply Now
  2. A Student Adviser will:
    • Call you back
    • Guide you on choosing the best course for you
    • Complete the application form for you over the phone
    • Advise you immediately if you are admitted to study at iQA

Digital Marketing Institute Certifications

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