Certified Digital Marketing Specialist - Search | iQ Academy

In becoming an accredited search specialist, you will gain a solid foundation in the key technical concepts of search marketing, and learn how to develop key campaign metrics, perform analysis and ensure optimization of campaigns, to increase conversions and generate insightful reports.

Gain the knowledge to get your business the online attention it deserves in just 30 hours of study.

Industry Advisory Council

The CMDP syllabus content comes from practising industry professionals who are expertise in their areas. The syllabus is reviewed and validated by the Digital Marketing Institute Industry Advisory Council comprising of the following industry leaders:

Course is designed for:

  • Traditional marketers
  • Digital marketing professionals
  • Business owners
  • Recent graduates
  • Career changers
  • Entrepreneurs

Course modules

  1. Introduction to Search Marketing
  2. SEO Set up
  3. SEO Content
  4. SEO Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics Set up
  9. Applied Analytics
  10. Strategy & Planning

Method of learning

Online learning via our dynamic online learning environment, known as the iCan:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.


  • Part-time study: 30 lecture hours
  • Maximum period: 6 months

Entry Requirements

  • Computer/Laptop/Smartphone
  • Email for notifications and communication
  • Internet access
  • A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
  • Ability to export documents as PDF files
  • Ability to scan and upload documents

Course Fee

  • R19,990
  • EFT, iPay, Credit or Debit Card (PayGate)

Opening Special

  • Less R3,000
  • Limited offer: R16,990
  • Coupon code: SAVE3K


The 3 hour assessment is completed through Pearson VUE testing centres offering flexibility of time at over 100 test centres across SouthAfrica

Coupon Code: SAVE3K

Register Now

Deadline for Registration: To be announced
Course starts: To be announced

Steps to registering:

  1. Click Register Now
  2. Select the Course for the Checkout Cart
  3. Make Payment Via Credit or Debit card (via PayGate) or iPay or EFT
  4. Complete the Online Registration
  5. Our Enrolment Agent will call you to welcome you to the course and iQ Academy

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