Certified Digital Marketing Specialist – Search | iQ Academy

Certified Digital Marketing Specialist in Search Marketing

Online Short Course
In partnership with DMI

Special – SAVE R7,990

Best Price in South Africa

Gain the knowledge to get your business the online attention it deserves in just 6 months! In becoming an accredited search specialist, you will be equipped with a solid foundation in the key technical concepts of search marketing.

Globally recognised certification

Flexible payment options

Access to expert, online tutors

Connect to 1,000’s of like-minded students

Additional free life skills courses

  • Globally recognised certification

    Developed with industry experts

  • Flexible payment options

    Matched to your affordability

  • Access to expert, online tutors

    Anywhere, anytime learning

  • Connect to 1,000’s of like-minded students

    Participate in student forums and peer learning

  • Additional free life skills courses

    DO Life micro-course series

Globally Recognised Certification

In collaboration with the Digital Marketing Institute (DMI) we offer you the global standard in Digital Marketing training. Over 55k members worldwide trust DMI to progress their career.

  • 92% of our members have said that our courses have had a positive impact on their career
  • 95% of our Certified Members are currently employed
  • 81% of our members have been promoted after completing one of our courses
  • 88% of our members are working at a senior or management level

The learning content is reviewed and validated by the world’s most influential brands under the guidance of Global Industry Advisory Champions including:

About this course

The Certified Digital Marketing Specialist in Search Marketing course combines leading global content from DMI and local expert tutor support from iQA to provide you with an exceptional learning experience.

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing and remarketing techniques.  Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise and help you gain a competitive advantage for your business.

  • Study Method

    Online, self-paced

  • Course Duration

    6 months

  • Study Time

    30 lecture hours

Study Method



Course Duration

6 months

Study Time

30 lecture hours

Price and Payment Options

Course Fee

The fees include all study material – there are no hidden costs

Special SAVE R7,990

Total Course Cost: R12,000 (R19,990)

Monthly Payments Options

  • Registration fee: R5,990
  • Debit order: R1,001.67 x 6 months

Full Payment

  • Now R12,000
  • Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri*
    *Please note that for Standard Bank customers we are an authorised beneficiary

Admission requirements

  • Grade 12
  • Computer/Laptop
  • Email for notifications and communication
  • Internet access
  • A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
  • Ability to export documents as PDF files
  • Ability to scan and upload documents

What you need to enrol:

South African citizens:

  • Certified copy of ID document
  • Certified copy of highest school qualification

Non South Africa citizens:

  • Certified copy of passport
  • Certified copy of highest school qualification

Modules in this course

  1. Introduction to Search Marketing
  2. SEO Set up
  3. SEO Content
  4. SEO Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics Set up
  9. Applied Analytics
  10. Strategy and Planning 


The 3-hour assessment is completed through Pearson VUE testing centres offering flexibility of time at over 100 test centres across South Africa

Method of learning

  • Online learning via our innovate student portal, known as iCan
  • Dynamic video lectures with accompanying downloadable course material
  • Resources to help you with your studies including self-directed practical exercises and recommended reading
  • End of module quizzes

Ready to take the next step?

Send an enquiry and a student advisor will call you back!

Who this short course is for

  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Digital marketing and Sales professionals
  • Marketing Managers, and Team Leaders
  • Business owners
  • Recent graduates
  • Inspired career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Those who realise specialisation gives you a real, tangible competitive edge.

What you will learn

  • Gain insight and learn practical know-how on how to increase your brand’s Google rankings
  • This course merges thought leadership and technical skills, tools and tactics to give you everything you need to plan, implement and measure an effective SEO campaign – so that your brand is seen
  • Create and position content which ultimately leads on a journey to conversion
  • Learn how to optimise your website
  • Apply key search marketing campaign metrics, performance analysis and campaign optimisation for higher conversion rates

Exciting career opportunities

  • Search Marketing Specialist
  • Head of Risk and Affiliate Campaigns
  • Digital: Campaign Manager: PPC
  • Data Analyst

Do you need more information?

Download the Course Brochure

DO Life, just a little bit better!

DO Life is a FREE, value-add series of micro courses available to all iQ Students! Boost your everyday life skills using your phone, anywhere, any time.

Exciting topics include money matters, entrepreneurship, careers and many more! Check them out on your iCan student portal.

  • DO on the go
  • DO on your Mobile
  • DO in your flexi-time
  • DO on our student portal
  • DO for free!

Sign up for a course and get DO Life free.

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Frequently Asked Questions

Do I need to have a digital marketing background?

Anyone can apply for the DMI digital marketing courses – a digital marketing background in a related discipline is not required.  The aim of our specialist courses is to enable you to learn everything you need to know, so you can kick start your digital career.

You could be a complete beginner, a business owner, a traditional or digital marketing projection, a recent graduate or simply looking to change your career.  The only prerequisite is that you have an interest in digital marketing and want to progress your career.

How long is the digital marketing course?

The digital marketing certification is approximately 30-hours of digital marketing course content. It is delivered online. You can access your digital marketing course content wherever and whenever you want?

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education.  Exclusively designed by practising Digital Marketing professionals, the course carries the coveted Digital Marketing accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion, you will become a Certified Marketing Professional.

How do I get academic support?

A dedicated, expert tutor is available online to provide support and assistance. They can answer your questions via iCan messages or the discussion forums. Your tutor can also be contacted by email or telephone.

What will I get after completing my course?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.

An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the My DMI membership platform to maintain your skills, network and gain valuable CPD points.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding.  The course focuses on the commercial aspect of online marketing.  It is a practical course designed to help you improve your business’s online lead generation and customer engagement.

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Special – Save R7,990

Best price in South Africa