Customer Relationship Management (CRM) Course | iQ Academy

Customer Relationship Management Short Course

Online Distance Learning

Take your next step

Be prepared for the future

Acquire the skills needed to build a customer centric business. Gain an in-depth knowledge of topics such as relationship development and management, successful CRM and value creation.

Expert South African curriculum

Study anywhere, anytime

Flexible payment options

Stay connected to your tutor and other students

Additional free life skills courses

  • Expert curriculum

    Developed with South African industry players

  • Study any where, any time

    Flexible for demanding lifestyles

  • Flexible payment options

    Matched to your affordability

  • Stay connected to your tutor and other students

    Innovative online student portal

  • Additional free life skills micro courses

    Help you do life a little better

Over 30,000 students have successfully completed courses with iQA.

Are you ready to join us? Send an enquiry and one of our Student Advisors will call you back shortly:
Step 1. Easily complete your Application over the phone.
Step 2. Be advised immediately if you are admitted to study.
Step 3. Start your registration process.

About this course

This purpose of this course is to provide you with in-depth knowledge and understanding of the key concepts, tools and applications used in the customer relationship environment. The course will introduce you to the following important topics: relationship development and management, successful CRM, design of a customer database, value creation, service quality, service recovery, customer loyalty and customer retention.  

This course will assist you in building a customer-centric business focused on customer satisfaction.

Study Method

Distance learning
with textbooks and
online support

Part time

Course Duration

Minimum: 12 months

Average: 18 months

Maximum: 24 months

Study Time

3-5 hours
per week

(to complete in 12 months)

150 hours
in total

  • Study Method

    Distance learning with textbooks and online support

  • Course Duration

    Minimum: 12 months

    Average: 18 months

    Maximum: 24 months

  • Study Time

    3-5 hours/week

    (to complete in 12 mnths)

    150 hours in total

Price and payment options

Course Fee

  • Fees include all textbooks, study guides and courier– there are no hidden costs.

Monthly Payments Options

  • R 479 p.m. x 24 months
  • Debit order


  • No registration fee, but a deposit may be required subject to affordability

Full Payment

  • R11,496
  • Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri
  • Please note that for Standard Bank customers we are an authorised beneficiary

Admission requirements

The following minimum entrance requirements apply:

  • Grade 9 (standard 7)
  • At least 16 years old
  • Proficient in English

What you need to enrol:

South African citizens:

  • Certified copy of ID document
  • Certified copy of highest school qualification

Non South Africa citizens:

  • Certified copy of passport
  • Certified copy of study permit

Modules in this course

  • What is Customer Relationship Management?  
  • Customer Loyalty  
  • Customer Relationship Management (CRM) in My Business  
  • Value Creation  
  • Customer Relationship Management Processes 


  • Students are required to complete and submit one assignment per module.
  • The pass mark for each assignment is 50% unless stated otherwise within the assignment instructions.
  • There are no written examinations for this course.

Next Intake Dates

Apr 2020 May 2020 Jul 2020 Sep 2020 Nov 2020
Start Date 20 Apr 20 May 20 Jul 21 Sep 23 Nov
Payment Date 31 Mar 05 May 06 Jul 07 Sep 05  Nov

Exciting career opportunities

Due to the versatility of this short course it allows for the application of skills across most industry sectors; careers choices include:

  • Customer Relationship Manager 
  • Service Consultants and Managers 
  • Customer Relationship Coordinator 
  • Customer Relations Consultant

Ready to take the next step?

Submit an Enquiry and a friendly student advisor will call you back soon!

Additional free life skills micro courses

DO Life is a FREE, value-add series of micro courses available to all iQ Students! Boost your everyday life skills using your phone, anywhere, any time.

Exciting topics include money matters, entrepreneurship, careers, personal branding and many more! Check them out on your iCan student portal. Learn More

  • DO on the go
  • DO from your mobile phone
  • DO in your own time
  • DO at no cost to you
  • DO life a little better

Frequently Asked Questions

What is a short course?

A Short Course is a short learning programme focused on equipping you with a specific skill set. It is designed to complement the demanding lifestyle by offering flexible learning with access to tutor support. Assessment is done through the submission of assignments and there are no exams.

However, the short course is not a registered qualification in terms of the National Qualifications Framework (NQF) and does not carry credits towards any other qualification.

How do I get academic support?

A dedicated tutor is available online to provide support and assistance. They can answer your questions via iCan messages or the discussion forums. Your tutor can also be contacted by email or telephone.

How do I submit assignments?

Students have the following options for submitting assignments/assessments:

  1. iCan Student Portal:
    Upload assignment on iCan
  1. Email Submissions:
  2. Fax:
  3. Posting to IQ Academy:
    IQ Academy
    Private Bag X6

What do I get after I complete this course?

Once you complete your course, you will get an iQ Academy Short Course Certificate of Competence.

To qualify for a Certificate, you have to:

  • Pass all your assignments
  • Pay up your student account
  • Send a clear copy of your ID document
    or fax: 086-758-4800

When will I get my certificate?

  • It takes up to 14 working days for us to print certificates and package them for posting.
  • Certificates are posted through registered mail.
  • We SMS the SA Post Office tracking number to you.
  • You can also have your certificate couriered to you at R150 cost. This will be an overnight express.

Alumni Special: Get 20% off your second course.