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This specialist course is perfect for social media lovers. Be equipped with the best digital marketing practices and techniques to develop and implement a robust social media strategy that fosters trust, boosts brand awareness, stimulates engagement and increases sales.

Globally recognised certification

Flexible payment options

Access to expert, online tutors

Connect to 1,000’s of like-minded students

Additional free life skills courses

  • Globally recognised certification

    Developed with industry experts

  • Flexible payment options

    Matched to your affordability

  • Access to expert, online tutors

    Anywhere, anytime learning

  • Connect to 1,000’s of like-minded students

    Participate in student forums and peer learning

  • Additional free life skills courses

    DO Life micro-course series

Over 30,000 students have successfully completed courses with iQA.

Are you ready to join us? Send an enquiry and one of our Student Advisors will call you back shortly:
Step 1. Easily complete your Application over the phone.
Step 2. Be advised immediately if you are admitted to study.
Step 3. Start your registration process.

About this course

The Certified Digital Marketing Specialist in Social Media course combines leading global content from DMI and local expert tutor support from iQA to provide you with an exceptional learning experience.

Regardless of your current level of expertise, becoming a Certified Digital Marketing Specialist in Social Media will equip you with in-depth knowledge to successfully plan, implement and measure a social media strategy. The course weaves thought leadership with practical skills, so that you can develop actionable strategies, boost brand awareness and achieve social media success.  You will also learn current trends and best practice in social media marketing to ensure you gain the edge.

  • Study Method

    Online, self-paced

  • Course Duration

    6 months

  • Study Time

    30 lecture hours

Study Method



Course Duration

6 months

Study Time

30 lecture hours

Price and Payment Options

Course Fee

The fees include all study material – there are no hidden costs

Special SAVE R7,999

Total Course Cost: R12,000 (R19,990)

Monthly Payments Options

  • Registration fee: R5,990
  • Debit order: R1,001.67 x 6 months

Full Payment

  • Now R12,000
  • Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri*
    *Please note that for Standard Bank customers we are an authorised beneficiary

Admission requirements

  • Grade 12
  • Computer/Laptop
  • Email for notifications and communication
  • Internet access
  • A web browser (latest version) e.g. Chrome/Firefox/Internet Explorer
  • Ability to export documents as PDF files
  • Ability to scan and upload documents

What you need to enrol:

South African citizens:

  • Certified copy of ID document
  • Certified copy of highest school qualification

Non South Africa citizens:

  • Certified copy of passport
  • Certified copy of highest school qualification

Modules in this course

  1. Social Research
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Social Apps
  8. Social Video
  9. Marketing automation
  10. Strategy and Planning


The 3-hour assessment is completed through Pearson VUE testing centres offering flexibility of time at over 100 test centres across South Africa

Method of learning

  • Online learning via our innovate student portal, known as iCan
  • Dynamic video lectures with accompanying downloadable course material
  • Resources to help you with your studies including self-directed practical exercises and recommended reading
  • End of module quizzes

Ready to take the next step?

Send an enquiry and a student advisor will call you back!

Who this course is for

  • Those with a passion for social media
  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Digital marketing and Sales professionals
  • Marketing Managers, and Team Leaders
  • Business owners
  • Recent graduates
  • Inspired career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Those who realise specialisation gives you a real, tangible competitive edge

What you will learn

  • Learn what is possible on social media and create powerful, actionable social media strategies
  • Learn about the various social media platforms and how to effectively use each
  • Create mesmerising content to inform your customers on the right platform at the right time
  • Apply results from analytics to optimise future campaigns
  • Drive online consumer behaviour towards conversion

Exciting career opportunities

  • Social Media Consultant
  • Social Media Manager
  • Senior Campaign Manager: Social Media
  • Accounts Director
  • Marketing Specialist: Social
  • Content Marketer

Do you need more information?

Download the Course Brochure

DO Life, just a little bit better!

DO Life is a FREE, value-add series of micro courses available to all iQ Students! Boost your everyday life skills using your phone, anywhere, any time.

Exciting topics include money matters, entrepreneurship, careers and many more! Check them out on your iCan student portal.

  • DO on the go
  • DO on your Mobile
  • DO in your flexi-time
  • DO on our student portal
  • DO for free!

Sign up for a course and get DO Life free.

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Frequently Asked Questions

Do I need to have a digital marketing background?

Anyone can apply for the DMI digital marketing courses – a digital marketing background in a related discipline is not required.  The aim of our specialist courses is to enable you to learn everything you need to know, so you can kick start your digital career.

You could be a complete beginner, a business owner, a traditional or digital marketing projection, a recent graduate or simply looking to change your career.  The only prerequisite is that you have an interest in digital marketing and want to progress your career.

How long is the digital marketing course?

The digital marketing certification is approximately 30-hours of digital marketing course content. It is delivered online. You can access your digital marketing course content wherever and whenever you want?

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education.  Exclusively designed by practising Digital Marketing professionals, the course carries the coveted Digital Marketing accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion, you will become a Certified Marketing Professional.

How do I get academic support?

A dedicated, expert tutor is available online to provide support and assistance. They can answer your questions via iCan messages or the discussion forums. Your tutor can also be contacted by email or telephone.

What will I get after completing my course?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.

An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the My DMI membership platform to maintain your skills, network and gain valuable CPD points.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding.  The course focuses on the commercial aspect of online marketing.  It is a practical course designed to help you improve your business’s online lead generation and customer engagement.

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