Higher Certificate in Marketing Management

Gain the competencies to develop a marketing strategy and implement a technology-driven integrated marketing communication plan.

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About this qualification

The Higher Certificate in Marketing Management (NQF 5) has been designed to teach students the principles of marketing and the function that marketing plays in the world of business.

The competencies you gain from this programme will prepare you for a variety of marketing careers. You will be equipped to develop a marketing strategy and implement a technology-driven integrated marketing communication plan.

Study method: Distance Learning

This is an online-only programme. All course material is delivered online, via our online learning platform iCan, and can be downloaded for offline use. Teaching and learning support is also delivered online.


Higher Certificate

NQF Level






Part-time duration

2 years

Full-time duration

1 year

Notional hours

1200 (15-30h/week)


Programme syllabus

This qualification contains 8 credit-bearing modules which explore the entire marketing mix and the strategies and principles that underpin modern day marketing.

Academic Literacy101
Marketing Management202
Business Management153
Customer Relationship Management for Marketers154
Digital Marketing Management155
Fundamentals of Brand Management157
Integrated Marketing Communication158
Total credits120
  • Reduce any stress about learning with a set academic schedule to follow mapped out by module with weekly lesson plans. 

  • Access all your programme material and manage your student account via iCan, our intuitive online learning platform.

  • Flexible payment options are available. View programme fees.

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Semester Dates

Learn more about this qualification

There are many new and exciting career opportunities in the marketing field. This programme is focused on providing individuals starting out in a marketing position, with the necessary knowledge and skills to develop their career or to identify new and exciting alternative career opportunities in marketing.

This programme should be viewed as the first building block from which you can plan your lifelong learning path. To find out about the admission requirements for this programme click here.

Upon successful completion of this programme you should be able to:

  1. Demonstrate knowledge and competencies to function optimally at the entry-level of the higher education learning context;
  2. Analyse the environment in which marketers need to function;
  3. Outline important marketing concepts and principles as well as the components of the marketing mix;
  4. Apply business and general management principles and concepts to plan, organise, lead and control own and others’ marketing activities;
  5. Evaluate existing Relationship Management (RM) and Customer Relationship Management (CRM) practices within an organisation to improve poor service experiences and customer relationship recovery;
  6. Demonstrate an understanding of the South African advertising industry and how marketers use advertising to communicate their message to consumers;
  7. Apply knowledge of brand management to the design and management of a brand;
  8. Explain what integrated marketing communication is and how it should fit into an organisation’s marketing strategy; and
  9. Create consistent and persuasive messaging to communicate with a specific audience.

During this programme you will complete various types of assessments, namely Formative and Summative. There are no examinations for this programme.

There are 2 formative assessments which contribute 30% toward the final mark and 1 Summative assessment which contributes 70% towards the final mark. The course pass mark is 50%.

Assessment dates will be available in iCan, via the programme calendar. These dates will also be published by the lecturer during orientation week.

A module lecturer is assigned to each module in this programme. As the mode of delivery is distance education, all instruction will take place via iCan, our online learning platform. Your module lecturer will provide a teaching and learning plan for the duration of the module as well as lesson plans for each week.

Students are required to adhere to these schedules. Lecturers will also host regular online classes. The content covered in each class will be in line with the module schedule and weekly lesson plan. Sticking to the schedules provided will ensure you don’t miss out on any opportunities to learn and ask questions.

In between classes you can engage with your lecturer directly on iCan or you can discuss the learning content with other students in the discussion forums, which are set up per module for your convenience.

The following learning activities form part of your overall learning path:

  • Orientation week (included in the course duration)
  • Self-directed reading and activity completion
  • Multimedia activities such as video clips and podcasts
  • Completion of quizzes and continuous assessment opportunities on iCan
  • Online announcements of activities and assignment submission
  • Participation in discussion forums
  • Self-reflection
  • Case studies
  • Online/Live lectures using Microsoft Teams/Zoom
  • Assessment activities and compulsory submission of formative and summative assessments per module

Accredited private higher education

Since 2006 we have been providing accredited distance learning in the field of business studies. Join our community and discover your potential with iQ Academy. Click here to view our accreditations.

The next semester is starting soon, don’t miss out!

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Next intake: 6 March 2023

Register by 28 February 2023

Since 2006 we have been providing accredited distance learning in the field of business studies. Join our community and discover your potential with iQ Academy.

Fully accredited private higher education. Click here to view our various accreditations.

Fully accredited private higher education. Click here to view our various accreditations.

Apply Now

Programme admissions

Academic requirements:

  • National Senior Certificate (NSC), or Senior Certificate (NC), or National Certificate Vocational (NCV level 4)
  • At least 30% in the language of teaching and learning
  • Matric exemption certificate optional
  • Candidates of a mature age may also be considered for entry, based on their experience in a managerial/supervisory capacity.
  • Recognition of Prior Learning (RPL): Candidates may apply for admission through the process of  RPL.

Institutional requirements: 

  • At least 18 years of age
  • Ability to read and write in English, which is the language of instruction
  • Students should also possess a basic level of digital literacy skills
  • If candidates do not meet the minimum requirement, they may still enrol based on relevant work experience or mature age exemption

South African citizens:

  • Certified copy of Grade 12 certificate [NSC, NC, NCV (NQF Level 4)]
  • Certified copy of Identity Document/Card
  • Students without Grade 12 are required to prove 12 months of relevant appointment

Non-South African citizens:

  • Copy of highest school qualification
  • Copy of passport
  • Copy of study permit and copy of SAQA evaluation

At iQ Academy all of our programmes are offered via distance education. Depending on the course you choose you’ll either be studying fully online or with textbooks and online support.

  • Online-only courses: All course material is available online and can be downloaded, there are no textbooks.
  • Internet-supported courses with textbooks: You will receive textbooks via courier and the course is supported by compulsory online learning activities. Your course material will also be available online.

Teaching and learning will take place online whichever study method you choose. That means that you will need to partake in online learning activities and classes. For more information on each study method, enquire now.

  • A PC, Tablet or Smartphone
  • Access to a reliable internet connection
  • Web browser (Chrome or Firefox)
  • An active email account

Recommended data:

  • At least 1GB of data per month for online-only programmes
  • +/- 500MB of data for internet-supported programmes

Programme semester dates

Our Higher Certificates have 2 intake periods per academic year, Semester 1 and Semester 2. To secure your spot, in either semester, all you need to do is successfully complete the application process and register by the deadline. View the available dates below or enquire now for more info.

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Next intake: 6 March 2023

Register by 28 February 2023

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Next intake: 7 August 2023

Register by 31 July 2023


Programme fees


Fees are all-inclusive, no hidden costs.

Ways to pay the programme fee

Pay your course fees upfront and enjoy great benefits

Save 10% on the total fee plus get 2GB of FREE data, every month, for 12 months. Offer valid from 01 Oct 2022 – 28 February 2023. T&C’s apply.

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Interest free monthly instalments

Pay as little as R603* / monthly

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Need additional info? View more about our payment options. *Terms and deposit subject to affordability.

What’s included?
  • All your learning material
  • Dedicated lecturer and student support
  • Exclusive Alumni discount: Save 20% on your next course

  • Official Graduation ceremony hosted by iQ Academy

  • Free online DO Life micro-courses

  • Exclusive student community


A community of learners

Hear what our students have to say

“Thanks iQ, for making it possible for everyone to study without feeling the financial pressure with your fee structures. The lectures are amazing. Looking forward to the future now…thank you!”

Xolelwa Johanna Thuputlela

“I am grateful to our facilitators who were with us throughout. I’d encourage everyone to take a course with iQ, you will never regret it. Thank you and keep up the good work!”

Anna Ivy Masondo

“I began my journey with iQ and never looked back. I was promoted from receptionist to admin manageress. I truly believe education paves the way to success.”

Roxanne Naidoo

“Being in IQ Academy changed my life and the way I see things. Thank you for inspiring me to learn, keep up the good work.”

Sindiswa Mkhize


Enquire about this programme or enrol now

Complete the form to request a free call-back from one of our Enrolment Consultants. Discuss any questions you have or if you’re ready you can complete your application over the phone immediately.

  • Example: (082) 123-4567
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Learning with iQ Academy

From day one, you’ll be part of the iQ community. With a team of experts at your side and an exclusive student community, you’ll never feel alone during your online course.

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  • All programmes are lecture-led, which means hands-on support at every step.

  • Our intuitive student portal, iCan, makes learning accessible and easy. Now you can learn anywhere from your PC, tablet or smartphone.

  • Enjoy orientation week before you start your course. Join a vibrant, supportive student community.

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