Complete the Higher Certificate Marketing Management Course if you are interesting in pursuing an Advertising Manager career.
You are given 36 months to complete the course, though many students will be able to finish their studies in 24 months.
To qualify for this course, you will need a National Senior Certificate, a Senior Certificate or a National Certificate Vocational (NQF4) - in addition you will need a mark of at least 30% in the language of teaching and learning.
The course is made up of six modules, focusing heavily on marketing, business management and customer relations as well as e-marketing and integrated marketing communications.
The Advertising Manager is tasked with handling the marketing of goods and services at a company. They will need to analyse the target audience, set goals, create new concepts and approve all advertising material.
The key focus of this position is to drive new business, which means the development of effective marketing campaigns will be essential.
You will be provided a marketing budget, which you must spread across various campaigns and activities to make sure that you get the most out of your spend.
Aside from creating campaigns, you will need to oversee the process of buying advertising slots through various media channels, after having researched options to find the best fit.
You will also be required to oversee and manage staff within the advertising department, including designers and copywriters.
This position is in a high-pressure environment and requires somebody who can solve problems quickly while also being a creative thinker.
Excellent communication skills are required, while you also need to show leadership qualities.
Talk to a consultant at IQ Academy today if you would like to find out how the Higher Certificate Marketing Management Course can assist you in starting an Advertising Manager career.
Related Business Courses: