Marketing Management Course

Marketing Management Course Image

The purpose of this marketing course is to provide students with a solid training in various marketing management concepts. This marketing course further proffers broader insight into the world of marketing. Within the modern organisation as context, this marketing management training course seeks to create a theoretical understanding of underlying marketing management principles and enables the student to demonstrate practical skills in executing functions such as market segmentation, identifying target markets and writing a marketing plan. This marketing management course will further assist the students with understanding the inter-relationship between the marketing management function and other related business functions including the strategic planning aspects of business. Whether you want to do this Marketing Management Course in Cape Town, Durban, Johannesburg or anywhere in between, you will have equal access to our student support portals and related student services.

Course Type:

Business Short Courses


Marketing Courses



Course Payment Plan:

R455 x 24 months

Course Duration:

Maximum duration of 24 months, however average time for completion varies from 12 to 18 months

Course Objectives:

  • Define marketing as a business function and demonstrate understanding of important marketing concepts e.g. product features, product range, product positioning etc.
  • Demonstrate an understanding of the competitive environment, target market, brand, product and service promotions
  • Insight into the communication process with service providers and customers
  • Identify expertise and resources which can be utilised to meet marketing objectives
  • Demonstrate understanding of importance of team work, performance standards and organisational ethics to achieve marketing objectives

Entry Requirements:

Grade 9 (Std7) and at least 16 years old with the ability to read and write in English, the language of instruction.

Assesment Method:

Students are required to complete and submit one assignment per module. The pass mark for each assignment is 80% unless stated otherwise within the assignment instructions. There are no written examinations for this Course.

Course Employment Field:

Course Modules:

This course comprises the following modules:

  • Introduction to Management
  • Introduction to Marketing
  • Target Market and Promotions
  • Marketing Communication
  • Marketing Resources
  • Marketing Team

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