Fundamentals of Marketing Management Course | iQ Academy

Fundamentals of Marketing Management Short Course

Online Distance Learning

Take your next step

Be prepared for the future

Marketing is an integral part of the success of any organisation. Stay ahead of the competition by learning the fundamentals required for a role in a strategic marketing function.

Expert South African curriculum

Study anywhere, anytime

Flexible payment options

Stay connected to your tutor and other students

Additional free life skills courses

  • Expert curriculum

    With current South African content

  • Study anywhere, anytime

    Flexible for demanding lifestyles

  • Flexible payment options

    Matched to your affordability

  • Stay connected to your tutor and other students

    Innovative online student portal

  • Additional free life skills micro courses

    Help you do life a little better

Over 30,000 students have successfully completed courses with iQA.

Are you ready to join us? Send an enquiry and one of our Student Advisors will call you back shortly:
Step 1. Easily complete your Application over the phone.
Step 2. Be advised immediately if you are admitted to study.
Step 3. Start your registration process.

About this course

This course will equip you with a solid foundation and insight into the world of contemporary marketing. You will gain knowledge of key marketing functions such as market research, target market segmentation, communications and branding.  You will also gain a competitive understanding of the inter-relationship between marketing and other functions within an organisation.

Study Method

Distance learning
with textbooks and
online support

Part time

Course Duration

Minimum: 6 months

Maximum: 12 months

Study Time

4-6 hours
per week

(to complete in 6 months)

120 hours
in total

  • Study Method

    Distance learning with textbooks and online support


  • Course Duration

    Minimum: 6 months

    Maximum: 12 months

  • Study Time

    4-6 hours/week

    (to complete in 6 months)

    120 hours in total

Price and payment options

Course Fee

  • Fees include all textbooks, study guides and courier– there are no hidden costs.

Monthly Payments Options

  • R 479 p.m. x 24 months
  • Debit order


  • No registration fee, but a deposit may be required subject to affordability

Full Payment

  • R11,496
  • Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri
  • Please note that for Standard Bank customers we are an authorised beneficiary so search for iQ Academy

Admission requirements

The following minimum entrance requirements apply:

  • Grade 12 (standard 10) or NQF 4 equivalent
  • At least 18 years old
  • Proficient in English
  • Alternate admission is possible on basis of Mature Age exemption (23 years and older)

What you need to enrol:

South African citizens:

  • Certified copy of Grade 12 certificate (NSC,NC, NCV (NQF Level 4))
  • Certified copy of ID document
  • Students without Grade 12 are required to prove 12 months of relevant appointment

Non-South Africa citizens:

  • Copy of highest school qualification
  • Certified copy of passport
  • Certified copy of study permit

Modules in this course

  • Module 1: Marketing Fundamentals
  • Module 2: Consumer Behaviour
  • Module 3: Marketing Research
  • Module 4: Products and Services
  • Module 5: Pricing, Communication and Distribution
  • Module 6: Branding


  • Students are required to complete and submit one assessment per module, either online on iCan using a computer, tablet or smartphone, or via email.
  • The pass mark for each assessment is 50% unless stated otherwise within the assessment instructions
  • There are no written examinations for this course

Next Intake Dates

Jul 2020 Sep 2020 Nov 2020
Start Date 20 Jul 21 Sep 23 Nov
Payment Date 06 Jul 07 Sep 05  Nov

Exciting career opportunities

Marketing plays an important role within any organisation to help a company achieve its goals and objectives. Due to the versatility of this short course, it allows for the application of marketing-related skills across most industry sectors. Career choices include:

  • Marketing Coordinator or Officer
  • Junior Brand Manager
  • Digital Marketing Assistant
  • Junior Market Researcher
  • Marketing Project Manager
  • Advertising Consultant
  • Corporate Communications Consultant
  • Sales Representative

Ready to take the next step?

Submit an Enquiry and a friendly student advisor will call you back soon!

Additional free life skills micro courses

DO Life is a FREE, value-add series of micro courses available to all iQ Students! Boost your everyday life skills using your phone, anywhere, any time.

Exciting topics include money matters, entrepreneurship, careers, personal branding and many more! Check them out on your iCan student portal. Learn More

  • DO on the go
  • DO from your mobile phone
  • DO in your own time
  • DO at no cost to you
  • DO life a little better

Frequently Asked Questions

What is a short course?

A Short Course is a short learning programme focused on equipping you with a specific skill set. It is designed to complement the demanding lifestyle by offering flexible learning with access to tutor support. Assessment is done through the submission of assignments and there are no exams.

However, the short course is not a registered qualification in terms of the National Qualifications Framework (NQF) and does not carry credits towards any other qualification.

Do I need to be online all the time to study?

No, most of your study materials will be sent to you via courier. Your pack contains a Course Guide and a Course Textbook. The student portal, iCan contains all the course material i.e. an ebook version of your Course Textbook as well as a pdf for downloading. Your compulsory assessments are available on iCan for download.

I am not good with IT things or very technical. Can I still do the course?

Yes. You do not need to be an expert in IT, however, it is recommended that you have the basic skills to use the internet (to navigate a website, fill in online forms, send/receive emails) and to use a computer or phone. You should have headphones to hear the audio on your computer or phone.

How do I get academic support?

A dedicated tutor is available online to provide support and assistance. They can answer your questions via iCan messages or the discussion forums. Your tutor can also be contacted by email or telephone.

How do I submit assignments?

For this course, although you have the option of emailing your assignments, it is highly recommended that you complete your assessment online via iCan. Results and feedback are then immediately available. Find instructions on how submissions work in your Assessment Guide, available on iCan.

What do I get after I complete this course?

Once you complete your course, you will get an iQ Academy Short Course Certificate of Competence.

To qualify for a Certificate, you have to:

  • Pass all your assignments
  • Pay up your student account
  • Email a clear copy of your ID document to:
    or fax: 086-758-4800

When will I get my certificate?

  • It takes up to 14 working days for us to print certificates and package them for posting.
  • Certificates are posted through registered mail.
  • We SMS the SA Post Office tracking number to you.
  • You can also have your certificate couriered to you at R150 cost. This will be an overnight express.

Why should I visit iCan?

The availability of your course materials on iCan offers convenience and flexibility. You can study when you want to, and you can study wherever or whenever you have your phone with you. In addition, iCan has multiple activities, discussion forums and quizzes to aid your learning. Participating on iCan will also help you to improve your digital literacy skills which you will need in the workplace.

Alumni Special: Get 20% off your second course.