Fundamentals of Marketing Management

Explore the marketing mix, customer behaviour, market segmentation and how to identify a target market and position your brand.

Industry relevant

Fully online

Self-paced learning

About…….Fees…….Register…….Enquire

What you will learn about

Unit 1: The Fundamentals of Marketing
Unit 2: The Marketing Mix
Unit 3: Consumer Behaviour and Customer Relationship Management
Unit 4: Segmenting, Targeting, and Positioning in a Modern Organisation

Unit 5: The Impact of Branding
Unit 6: The Marketing Environment
Unit 7: Marketing Research

Description

This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.

Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.

Course summary

Duration: 6 months
Mode: Fully Online
Pace: Recommended 8h/week

Assessments: Graded
Study Plan: Included
Course Type: Self-directed

Course info

The course is self-directed which means you choose when to start and how much time you have available to learn. We provide you with a structured learning path that sets out the recommended pace of learning and is aligned with the content release schedule on our virtual campus.

Your course units are released on a study schedule over the course term. Support is provided by qualified lecturers via email.

The course consists of various units and all the formative assessments are completed online at different intervals. Your final online summative assessment is at the end of the course and is the final step before you are eligible for certification.

Who this course is for

This course is an ideal fit for both individuals who are currently working in the field of marketing or aspiring to start a career in this exciting industry, as well as entrepreneurs who are striving to establish their own business presence in the market.

Whether you are a seasoned business person looking to expand your knowledge or a beginner seeking a strong foundation in marketing principles and practices, this course is designed to provide you with the essential skills and practical understanding you need to succeed. This course is an excellent investment in your future!

Your learning outcomes

Upon successful completion of this course you should be able to:

Discuss the basic marketing principles and concepts;
Outline the organisation’s marketing mix;
Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
Describe market segmentation, target market, and how to position the modern organisation in the market;
Explain the impact of branding; and
Analyse the marketing environment.

Career outlook

Upon successful completion of this course, students will be equipped to pursue a range of exciting careers such as:

Public Relations Specialist
Marketing Assistant
Marketing Administrator
Digital Marketing Specialist
Marketing Solutions Advisor
Marketing Manager
Marketing Product Manager
Accounts Manager
Media Specialist

R4,587

Pay as little as **R374* / monthly**

Chose to pay for your course in fixed interest-free instalments or upfront in a once-off payment. Safe and secure flexibility tailored to suit any pocket.

→ How instalment plans work

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This course includes:

Interactive content and on-demand video
Downloadable resources
Digital Certificate
FREE additional courses

Join thousands of happy students

Ready to get started? Register online in 4 easy steps. Start your course anytime and follow the guided learning path or tailor it to suit your needs.

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Course requirements

Admission

At least 18 years of age
An active email account with a valid email address (that belongs to you)

Recommended

Minimum Grade 10
Basic digital literacy
Ability to read and write in English

Registration

To register for your course you need to complete the online registration process successfully and pay using one of our payment methods.

Fees payable upon registration will differ depending on the payment option you choose. A minimum amount must be paid upfront if a payment plan is chosen. A payment plan allows you to pay the course fee, over a fixed term, in interest-free instalments.

Your registration and course access is only complete once payment is received either in full or the minimum amount outlined in your payment plan.

Access

Your course access is only available if your account is up to date with your payments or if you have paid the full course fees. If you need to reactivate your course, just make payment using our various payment options or call us for support.

Technology

Computer literacy:

Good understanding of web navigation
Understanding of email usage
An active email account (that belongs to you)

Hardware:

A PC, Tablet or Smartphone

Connectivity & recommended data:

Access to a reliable internet connection
At least 1GB of data per month

How to register for a course online

Registering online with iQ Academy is simple, safe, and secure. If you need any assistance you can easily request a free call-back, we’re here to help!

Choose

Select the course you want to enrol for and click on any Register button to get started. Next, select your payment term on the product registration page.

Register

Follow the prompts to complete the quick and easy online registration process. All you need to do is fill in your relevant personal details and proceed to payment processing.

Pay

Complete the payment step and your payment will be processed according to your chosen payment option and term. All 100% safe and secure!

Learn

Your course will be activated on our Virtual Online Campus once your first payment is successfully received. You will also receive an activation email with your login details and next steps.

Send a course enquiry

Managed learning

Access course work, track progress, complete assessments, all online.

Flexible study-path

Self-paced guided learning paths are ideal for working students.

Affordable Fees

Structure your interest-free payment plan to suit your pocket.

Celebrate your achievement with a personalised certificate

Validate the skills and knowledge you have gained with a personalised *digital certificate. Grow your skills and get recognised. To get certified all you need to do is:

Meet the assessment requirements outlined in the course
Settle your course fees

*Embossed print certificates can be ordered at a small additional fee. Request more information once you have completed your course.

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Hear what our students have to say

“Furthering my studies has helped me to make informed managerial decisions that consider ethical, economic, and social implications. Thanks to iQ, with the help from my tutor I managed to get those top results.”

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Short Course Student

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iQ Graduate

“Thanks iQ, for making it possible for everyone to study without feeling the financial pressure with your fee structures. The lectures are amazing. Looking forward to the future now…thank you!”

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