Fundamentals of Marketing Management Short Course2022-07-01T07:37:24+02:00

Project Description

Fundamentals of Marketing Management

This Marketing Management short course will develop fundamental knowledge of what marketing is, the marketing mix (i.e. product, price, promotion, place) as well as customer behaviour, market segmentation, identifying a target market and positioning your brand.

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Course curriculm

Get ahead of the competition by developing your strategic marketing credentials. This course contains 7 substantive units and includes a learning plan, with weekly schedules, to keep your studies on track.

  • Unit 1: The Fundamentals of Marketing
  • Unit 2: The Marketing Mix
  • Unit 3: Consumer Behaviour and Customer Relationship Management
  • Unit 4: Segmenting, Targeting and Positioning in a Modern Organisation
  • Unit 5: The Impact of Branding
  • Unit 6: The Marketing Environment
  • Unit 7: Marketing Research

Upon successful completion of this course, you will receive an iQ Academy Short Course Certificate. By the end of this course you will be able to:

  1. Discuss the basic marketing principles and concepts;
  2. Outline an organisation’s marketing mix;
  3. Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
  4. Describe market segmentation, target market and how to position a modern organisation in the market;
  5. Explain the impact of branding; and
  6. Analyse the marketing environment.

Course summary

  • Certificate type:
    Short Course Certificate

  • Course Duration:
    6-12 months

  • Study method:
    Fully Online

View Course Fees

Enrolments

Step 1: Enquire

  • Complete website contact form
  • Speak to Enrolment Consultant
  • Complete application

Step 2: Register

  • Submit documentation
  • Pay your fees

  • Recieve your student number

Step 3: Start

  • Access iCan (Student portal)
  • Complete orientation week

  • Engage with your lecturer

When can I start?

Our Short Courses are administered in various intakes throughout the year. Enrol for a date that suits you, download our 2022 intake schedule to see when the next cohort starts.

View 2022 Intake Schedule

Admissions

  • Fully online mobile-friendly learning
  • Online and downloadable course material
  • Teaching and learning support from specialised course lecturers
  • Master your studies from our cutting-edge interactive student portal, iCan
  • Grade 12 (Standard 10) or NQF 4 equivalent
  • At least 18 years of age
  • Alternate admission is possible on the basis of Mature Age exemption (23 years and older)
  • Ability to read and write in English, which is the language of instruction
  • Students should also possess a basic level of digital literacy skills
  • A PC, Tablet or Smartphone
  • Access to a reliable internet connection
  • An active email account
  • At least 1GB of data per month for online studies
 

Course fees

At iQ Academy we understand that education is an investment and that’s why we offer flexible payment options to suit most working individuals. You can pay your fees in various monthly instalment plans or in full on enrolment.

Full course fee

R7,63200
  • Pay the course fee upon enrolment as a once of cost.

Monthly instalments from

R424p/m
  • Terms: 6,9,12,15 or 18 months. Deposit subject to affordability.
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What do your course fees include?

Once you have completed your course and met all the qualifying criteria you will receive a Short Course Certificate from iQ Academy. Your Certificate is printed and couriered to you free of charge!

All your learning material is included in the course fee, whether you pay in instalments or upfront. There are no hidden costs, the only additional fees that may be charged are remarking or repeat registrations.

Your course lecturer provides all the academic support you need to successfully complete your course.

Enjoy a learning plan that maps out your study schedule each week, and includes live Microsoft Teams sessions with your lecturer and fellow students.

Your online student portal to master your studies, connect with your lecturer and fellow students.

Get access to our wide range of DO Life online micro-courses and grow your everyday life skills on the go.

 

Hear what our students have to say

“Making it possible for everyone to study”

Thanks iQ, for making it possible for everyone to study without feeling the financial pressure with your fee structures. The lectures are amazing. Looking forward to the future now…thank you!

Xolelwa Johanna Thuputlela

“You will never regret it”

Challenging as it was but I am grateful to our facilitators who were with us throughout. I’d encourage everyone to take a course with iQ, you will never regret it. Thank you and keep up the good work!

Anna Ivy Masondo

“This is so easy to do”

It’s so much easier studying online, downloading all my study guides through my cell phone without a laptop. It’s a good experience for me. This is so easy to do!

Vesnant Singo

“Education paves the way to success”

I began my journey with iQ & never looked back. I was promoted from receptionist to admin manageress. I truly believe education paves the way to success.

Roxanne Naidoo

 

Apply for this course

Enquire now and an Enrolment Consultant will call you back to discuss your application. Secure your spot before the next intake closes!

  • Example: (082) 123-4567
  • By clicking “Submit”, you explicitly and actively consent to our processing of your personal information in accordance with our Privacy Policy. In order to continue please select the Accept checkbox below:

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