Fundamentals of Marketing Management
Explore the marketing mix, customer behaviour, market segmentation and how to identify a target market and position your brand.
This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.
Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.
How to register for a course online
Registering online with iQ Academy is simple, safe, and secure. If you need any assistance you can easily request a free call-back, we’re here to help!
Celebrate your achievement with a personalised certificate
Validate the skills and knowledge you have gained with a personalised *digital certificate. Grow your skills and get recognised. To get certified all you need to do is:
*Embossed print certificates can be ordered at a small additional fee. Request more information once you have completed your course.