About this course

This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.

Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.

Course summary
  • 7 units

  • 6 months at 8 hours/week

  • Certificate included

Fundamentals of Marketing Management

TYPE:

Short Course

MODE:

Fully Online

DURATION:

6 months

PACE:

8 h/week

Pay as little as R499* / monthly

Flexible payment options available

 
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What you will learn about

This course contains 7 units and can be completed in 6 months at the recommended pace of 8 hours per week:

  • Unit 1. The Fundamentals of Marketing
  • Unit 2. The Marketing Mix
  • Unit 3. Consumer Behaviour and Customer Relationship Management
  • Unit 4. Segmenting, Targeting, and Positioning in a Modern Organisation
  • Unit 5. The Impact of Branding
  • Unit 6. The Marketing Environment
  • Unit 7.  Marketing Research

With our structured approach to learning, you can quickly gain valuable knowledge and skills. All courses include onboarding information, video lessons and multiple assessment opportunities.

Upon successful completion of this course you should be able to:

  1. Discuss the basic marketing principles and concepts;
  2. Outline the organisation’s marketing mix;
  3. Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
  4. Describe market segmentation, target market, and how to position the modern organisation in the market;
  5. Explain the impact of branding; and
  6. Analyse the marketing environment.

Is this course right for me?

This course is an ideal fit for both individuals who are currently working in the field of marketing or aspiring to start a career in this exciting industry, as well as entrepreneurs who are striving to establish their own business presence in the market.

Whether you are a seasoned business person looking to expand your knowledge or a beginner seeking a strong foundation in marketing principles and practices, this course is designed to provide you with the essential skills and practical understanding you need to succeed. This course is an excellent investment in your future!

This course provides a holistic view of all the important fundamental concepts of marketing and will enrich students understanding to make you more effective at marketing, in a digital era. Marketing remains one of the core functions in a business that is vital to the success and competitiveness of businesses. This course ensures students are suitably prepared to represent a business, its brand and its products/offerings.

Upon successful completion of this course, students will be equipped to pursue a range of exciting careers such as:

  • Public Relations Specialist
  • Marketing Assistant
  • Marketing Administrator
  • Digital Marketing Specialist
  • Marketing Solutions Advisor
  • Marketing Manager
  • Marketing Product Manager
  • Accounts Manager
  • Media Specialist
 

When can you start this course?

Our Short Courses are administered in various intakes throughout the year. Enrol for a date that suits you or enquire now if you’d like more information.

 

Short Course Admissions

  • Minimum of Grade 9 (Standard 7)
  • At least 18 years of age
  • Alternate admission is possible on the basis of Mature Age exemption (23 years and older)
  • Ability to read and write in English, which is the language of instruction
  • Students should also possess a basic level of digital literacy skills

Our Short Course programmes are offered all year round, making enrolling easy and convenient anytime. Complete our online application form, and await a call from one of our friendly Enrolment Consultants.

At iQ Academy, we offer all our programmes exclusively through online learning. Students must have regular access to a device and a stable internet connection, whether via a mobile device or any other means.

Don’t worry about course materials, as they are all available online and can be downloaded to your smartphone, PC or tablet for offline use. We do not provide printed textbooks. If you prefer printed materials, you can easily download and print them yourself.

Our teaching and learning activities occur 100% online. If you require more information, please feel free to enquire now.

  • A PC, Tablet or Smartphone
  • Access to a reliable internet connection
  • An active email account
  • At least 1GB of data per month
 

Simple pricing, big value

Our course fees are all-inclusive, there are no hidden costs. Get access to feature-rich learning and exclusive student benefits.

Total course fee

R5,988
  • All inclusive

  • Choose how you pay: Upfront or in monthly instalments

Monthly instalments

Pay as little as R499* / monthly

  • Interest free payment plans

  • Receive your digital certificate when you have finished paying off your plan

*Terms and deposit are subject to affordability. View our payment options for more information.

Digital Short Course Certificate_iQ Academy

Boost your career with a short course certificate

Enhance your job prospects with a verified way to showcase your new skills and knowledge.
  • Easily downloadable

  • Industry aligned

Hear from our students

Sometimes when it comes to the value of education, it’s best to hear about it from your peers.
Xolelwa Thuputlela
Xolelwa Johanna Thuputlela
iQ Graduate
“Thanks iQ, for making it possible for everyone to study without feeling the financial pressure with your fee structures. The lectures are amazing. Looking forward to the future now…thank you!”
Zimkita Kilani_Consent WhatsApp_12-05-21
Zimkita Kilani
iQ Short Course Student
“I would like to thank iQ Academy for everything that you did for me. I got my certificate! Big up guys for what you do for everyone who wants to fulfill their goals.”
Vesnant Singo - iQ Academy Short Course Student - Testimonial_
Vesnant Singo
iQ Short Course Student
“It’s so much easier studying online, downloading all my study guides through my cell phone without a laptop. It’s a good experience for me. This is so easy to do!”
Isaac Mothami
Isaac Thabo Mothami
iQ Graduate
“Thank you for the lessons, experience, support, opportunity to study at an affordable price, and most of all for adding value to my life.”
 

Apply online today

Enquire now and an Enrolment Consultant will call you back to answer any questions you have and start your application.

  • Example: (082) 123-4567
  • By clicking "Submit", you explicitly consent to our processing of your personal information in accordance with our Privacy Policy, and consent to receiving communications from us.

Short Course FAQ’s

Our short course programmes are courses that can be completed over several weeks or months, depending on the course you enrol for. Short courses are designed to complement a working professionals lifestyle through flexible distance learning. Assessments are done through the submission of assignments, no exams are required.

Our curricula are developed by industry experts and are internally quality-assured and approved by our Academic Board. Our short courses are institutional programmes and are non-credit bearing. For more information on our institutional registration and accreditation status view our accreditations.

Short courses are typically non-credit-bearing programmes, affording students the opportunity to build their professional credentials without the higher cost and time associated with studying for a university degree or qualification.

There are no written examinations for short courses. As part of your learning, you are encouraged to complete short quizzes throughout each unit, which help you build and test your knowledge. You must complete and submit one formative assessment at the end of each unit. To meet the requirements for a course, you will have to pass the final summative assessment at the end of the course, before you can get certified.

Once you have completed your course, you will get an iQ Academy Short Course Certificate. Your certificate demonstrates that you have acquired industry-relevant skills which can enhance your promotional and employment opportunities. In order to qualify for a certificate you will need to:

  • Pass all your assignments
  • Pay up your student account

Our short courses integrate interactive media with e-learning activities as well as online recorded lectures. The following learning activities form part of the overall learning path:

  • Reading activities
  • Multimedia activities such as video clips and podcasts
  • Self-reflections
  • Case studies
  • Assessment activities & compulsory submission of formative and summative assessments