Courses | Short Course Programmes

Fundamentals of Marketing Management

Explore the marketing mix, customer behaviour, market segmentation and how to identify a target market and position your brand.

  • Industry relevant

  • Fully online

  • Self-paced learning

About…….Fees…….Register…….Enquire

 

What you will learn about

  • Unit 1: The Fundamentals of Marketing

  • Unit 2: The Marketing Mix

  • Unit 3: Consumer Behaviour and Customer Relationship Management

  • Unit 4: Segmenting, Targeting, and Positioning in a Modern Organisation

  • Unit 5: The Impact of Branding

  • Unit 6: The Marketing Environment

  • Unit 7: Marketing Research

Description

This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.

Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.

Course summary

  • Duration: 6 months

  • Mode: Fully Online

  • Pace: Recommended 8h/week

  • Assessments: Graded

  • Study Plan: Included

  • Course Type: Self-paced

The self-paced course mode means you choose when to start and how much time you have available to learn. We provide you with a structured learning path that sets out the recommended pace of learning and is aligned with the content release schedule on our virtual campus. Your course units are released on a study schedule over the course term. Responsive academic support is provided by qualified lecturers via email. The course consists of various units and all the formative assessments are completed online at different intervals. Your final online summative assessment is at the end of the course and is the final step before you are eligible for certification.

This course is an ideal fit for both individuals who are currently working in the field of marketing or aspiring to start a career in this exciting industry, as well as entrepreneurs who are striving to establish their own business presence in the market.

Whether you are a seasoned business person looking to expand your knowledge or a beginner seeking a strong foundation in marketing principles and practices, this course is designed to provide you with the essential skills and practical understanding you need to succeed. This course is an excellent investment in your future!

Upon successful completion of this course you should be able to:

  1. Discuss the basic marketing principles and concepts;
  2. Outline the organisation’s marketing mix;
  3. Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
  4. Describe market segmentation, target market, and how to position the modern organisation in the market;
  5. Explain the impact of branding; and
  6. Analyse the marketing environment.

Upon successful completion of this course, students will be equipped to pursue a range of exciting careers such as:

  • Public Relations Specialist
  • Marketing Assistant
  • Marketing Administrator
  • Digital Marketing Specialist
  • Marketing Solutions Advisor
  • Marketing Manager
  • Marketing Product Manager
  • Accounts Manager
  • Media Specialist

R6,087

Pay as little as R499* / monthly

Chose to pay for your course in fixed interest-free instalments or upfront in a once-off payment. Safe and secure flexibility tailored to suit any pocket.

→ How instalment plans work

This course includes:

  • Interactive content and on-demand video

  • Downloadable resources

  • Digital Certificate

  • FREE additional courses

 

Join thousands of happy students

Ready to get started? Register online in 4 easy steps. Start your course anytime and follow the guided learning path or tailor it to suit your needs.

Course requirements

  • At least 18 years of age
  • An active email account with a valid email address (that belongs to you)

Recommended

  • Minimum Grade 10
  • Basic digital literacy
  • Ability to read and write in English

To register for your course you need to complete the online registration process successfully and pay using one of our payment methods.

Fees payable upon registration will differ depending on the payment option you choose. A minimum amount must be paid upfront if a payment plan is chosen. A payment plan allows you to pay the course fee, over a fixed term, in interest-free instalments.

Your registration and course access is only complete once payment is received either in full or the minimum amount outlined in your payment plan.

Your course access is only available if your account is up to date with your payments or if you have paid the full course fees. If you need to reactivate your course, just make payment using our various payment options or call us for support.

Computer literacy: 

  • Good understanding of web navigation
  • Understanding of email usage
  • An active email account (that belongs to you)

Hardware: 

  • A PC, Tablet or Smartphone

Connectivity & recommended data:

  • Access to a reliable internet connection
  • At least 1GB of data per month
 
 

How to register for a course online

Registering online with iQ Academy is simple, safe, and secure. If you need any assistance you can easily request a free call-back, we’re here to help!

Choose

Select the course you want to enrol for and click on any Register button to get started. Next, select your payment term on the product registration page. 

Register

Follow the prompts to complete the quick and easy online registration process. All you need to do is fill in your relevant personal details and proceed to payment processing.

Pay

Complete the payment step and your payment will be processed according to your chosen payment option and term. All 100% safe and secure!

Learn

Your course will be activated on our Virtual Online Campus once your first payment is successfully received. You will also receive an activation email with your login details and next steps.

Register Online

Managed learning

Access course work, track progress, complete assessments, all online.

Flexible study-path

Self-paced guided learning paths are ideal for working students.

Affordable Fees

Structure your interest-free payment plan to suit your pocket.

Celebrate your achievement with a personalised certificate

Validate the skills and knowledge you have gained with a personalised digital certificate. Grow your skills and get recognised. To get certified all you need to do is:

  • Meet the assessment requirements outlined in the course

  • Settle your course fees

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Hear what our students have to say
“Furthering my studies has helped me to make informed managerial decisions that consider ethical, economic, and social implications. Thanks to iQ, with the help from my tutor I managed to get those top results.”
Thembi Mnisi
Short Course Student
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iQ Graduate
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Vesnant Singo
iQ Short Course Student
“It’s so much easier studying online, downloading all my study guides through my cell phone without a laptop. It’s a good experience for me. This is so easy to do!”
Isaac Thabo Mothami
iQ Graduate
“Thank you for the lessons, experience, support, opportunity to study at an affordable price, and most of all for adding value to my life.”
 

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