Fundamentals of Marketing Management Short Course2021-09-14T09:59:06+02:00

Project Description

Fundamentals of Marketing Management

Get ahead of the competition by developing your strategic marketing credentials. This marketing short course will equip you with a solid foundation and insight into the world of contemporary marketing. The course curriculum covers a diverse range of topics with up-to-date content and practical application, you will be equipped to take the next step in your career.

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Course curriculm

This course contains 6 substantive modules and includes a learning plan, with weekly schedules, to keep your studies on track.

  • Module 1: Marketing Fundamentals
  • Module 2: Consumer Behaviour
  • Module 3: Marketing Research
  • Module 4: Products and Services
  • Module 5: Pricing, Communication and Distribution
  • Module 6: Branding

On completion of this course, you will earn an industry-ready certificate that will empower you to explore exciting career directions  such as:

  • Marketing Coordinator or Officer
  • Junior Brand Manager
  • Digital Marketing Assistant
  • Junior Market Researcher
  • Marketing Project Manager 
  • Advertising Consultant 

Course summary

  • Certificate type:
    Short Course Certificate

  • Course Duration:
    6-12 months

  • Study method:
    Internet supported

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Step 1: Enquire

  • Complete website contact form
  • Speak to Enrolment Consultant
  • Complete application

Step 2: Register

  • Submit documentation
  • Pay your fees

  • Recieve your student number

Step 3: Start

  • Access iCan (Student portal)
  • Complete orientation week

  • Engage with your lecturer

When can I start?

Short courses are administered in student intakes starting every two months. Registrations for 2022 are now open. Secure your spot today before it’s too late.

  • Next intake starts: 14 February 2022
  • Registration deadline: 01 February 2022



  • Distance learning with textbooks and online support (blended learning)
  • Teaching and learning support from specialised course lecturers
  • Study material is couriered and e-books can be downloaded
  • Access to iCan, our student portal, is supplementary for online learning activities
  • Grade 12
  • At least 18 years of age
  • Alternate admission is possible on the basis of Mature Age exemption (23 years and older)
  • Ability to read and write in English, which is the language of instruction
  • Students should also possess a basic level of digital literacy skills
  • A PC, Tablet or Smartphone
  • Access to a reliable internet connection
  • An active email account
  • +/- 500MB of data for supplementary online learning activities

Short Courses are administered in student intakes starting every 2 months. The 2022 intake schedule is as follows:

  • Intake 1: 
    Intake starts: 14 February 2022
    Registration deadline: 01 February 2022
  • Intake 2:
    Intake starts: 16 May 2022
    Registration deadline: 02 May 2022
  • Intake 3:
    Intake starts: 15 August 2022
    Registration deadline: 01 August 2022
  • Intake 4:
    Intake starts: 17 October 2022
    Registration deadline: 03 October 2022

iQ Academy reserves the right to make changes to intake dates if required. Should there be any changes, updates will be communicated via our Website and iCan, our student portal.


Course fees

At iQ Academy we understand that education is an investment and that’s why we offer flexible payment options to suit most working individuals. You can pay your fees in various monthly instalment plans or in full on enrolment.

Full course fee

  • Pay the course fee upon enrolment as a once of cost.

Monthly instalments

  • Instalment term: 24 months. Deposit subject to affordability.
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What do your course fees include?

All your learning material is included in the course fee, whether you pay in instalments or upfront. There are no hidden costs, the only additional fees that may be charged are remarking or repeat registrations.

Your course lecturer provides all the academic support you need to successfully complete your course.

Enjoy a learning plan that maps out your study schedule each week, and includes live Microsoft Teams sessions with your lecturer and fellow students.

Your online student portal to master your studies, connect with your lecturer and fellow students.

Get access to our wide range of DO Life online micro-courses and grow your everyday life skills on the go.


Apply for this course

Enquire now and an Enrolment consultant will call you back to discuss your application. Secure your spot before the next intake closes!

  • Example: (082) 123-4567
  • By clicking “Submit”, you explicitly and actively consent to our processing of your personal information in accordance with our Privacy Policy. In order to continue please select the Accept checkbox below:

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Frequently asked questions

Our short course programmes are courses that can be completed in 6 – 12 months and are designed to complement a working professionals lifestyle through flexible distance learning. Assessments are done through the submission of assignments, with no exams required.

Stacked with learning, unlike other short courses, we ensure adequate skills building and not just a superficial overview of subject matter. Our curricula are developed by industry experts and are internally quality assured and approved by our Academic Board. Our short courses are institutional programmes and are non-credit bearing.

Short courses are typically non-credit bearing programmes, affording students the opportunity to build their professional credentials without the higher cost and time associated with studying for a university degree or qualification.

Yes, iQ Academy (Pty) Ltd Company Registration No. 2006/033114/07 is registered with the Department of Higher Education and Training until 31 December 2021 as a Private Higher Education Institution under the Higher Education Act, 1997, Registration Certificate No 2112/HE07/001/. You can learn more about our accreditations.

No, most of your study materials will be sent to you via courier. Your pack contains a Course Guide and a Course Textbook. Our student portal, iCan, contains all the course material i.e. an eBook version of your Course Textbook as well as a pdf for downloading. Your compulsory assessments are available on iCan for download.

A dedicated course lecturer is available online to provide support and assistance. They can answer your questions via iCan messages or discussion forums. Your course lecturer can also be contacted by email or telephone.

There are no written examinations for this course. As part of your learning, you are encouraged to complete short quizzes throughout each module, which help you build and test knowledge. You will be required to complete and submit one summative assessment at the end of each module. To meet the requirement for this course, you will have to pass the final summative assessment for each module, before you can get certified.

Once you have completed your course, you will get an iQ Academy Short Course Certificate. Your certificate demonstrates that you have acquired industry-relevant skills which can enhance your promotional and employment opportunities.

  • Pass all your assignments
  • Pay up your student account
  • Email a certified copy of your ID document to: or fax: 086-758-4800 to receive your certificate.

Certificates are couriered by Fastway Courier Services once they are printed:

  • It takes up to 14 working days for us to print certificates and package them for our courier.
  • We send the Fastway Courier Service tracking number to you via email.
  • Delivery is between 3-7 working days.
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