Fundamentals of Marketing Management
Explore the marketing mix, customer behaviour, market segmentation and how to identify a target market and position your brand.
Description
This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.
Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.
Course summary
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