This course contains 9 units and can be completed in 3 months at the recommended pace of 8 hours per week. Units include:

• Unit 1: Introduction to Public Relations
• Unit 2: Theoretical Foundations of Public Relations
• Unit 3: The Public Relations Process
• Unit 4: Stakeholders and Media Relations
• Unit 5: Communication Tools and Techniques
• Unit 6: Reputation and Crisis Management
• Unit 7: Digital and Social Media in PR
• Unit 8: Evaluation and Measurement of PR Efforts
• Unit 9: Ethical and Legal Aspects of PR

With a structured approach to learning, you can quickly gain valuable knowledge and skills. Each unit includes onboarding information, video lessons, and multiple assessment opportunities to reinforce learning and ensure mastery of the material.

Upon successful completion of this course, you should be able to:

1. Explain the role and value of public relations in organisations
2. Apply basic PR theories to real communication situations
3. Plan a structured public relations campaign
4. Identify and engage key stakeholders and media
5. Create clear and suitable PR communication materials
6. Respond to communication crises effectively
7. Use digital and social media tools for PR activities
8. Measure and report on PR campaign results
9. Apply ethical and legal principles in PR practice

You can expect to gain practical skills in the following areas:

• Public relations planning and strategy
• Stakeholder and media engagement
• Writing press releases and PR content
• Crisis and reputation management
• Digital and social media communication
• Campaign monitoring and evaluation
• Ethical decision-making in PR
• Professional communication skills