
‘Emotional Intelligence (EQ): The Key Driver Behind Sustainable Business Success’ an opinion piece by Carey-Lyn Kurten, EQ Specialist and Executive Management Coach
In an era defined by rapid technological advancements and constantly shifting market dynamics, success in business hinges on more than just intellectual capability or technical expertise. Emotional Intelligence (EQ) has emerged as a critical differentiator, influencing how individuals and organisations perform, innovate, and grow.
What is Emotional Intelligence (EQ)?
What is Emotional Intelligence (EQ)?
Emotional Intelligence is the capacity to recognise, understand, and manage our own emotions as well as the emotions of others. It extends beyond traditional IQ by focusing on emotional insight, empathy, self-regulation, motivation, and social skills. Psychologist Daniel Goleman popularized EQ as a framework with five core components: self-awareness, self-regulation, motivation, empathy, and social skills. Together, these abilities shape how effectively people communicate, collaborate, and lead. I love the definition used by Six Seconds, one of the world’s largest providers of EQ Assessments: “EQ is being smarter with feelings”. This translates into essential competencies that fit into three leadership pursuits: Know Yourself, Choose Yourself and Give Yourself.
Why EQ Matters in Business
Why EQ Matters in Business
1. Enhances Leadership Effectiveness
Leaders with high EQ excel in understanding their own emotional triggers and managing stress, which allows them to remain calm under pressure. Such leaders can connect on a deeper level with their teams by showing genuine empathy and understanding. This trust and emotional connection fosters loyalty and boosts morale, which is crucial in navigating change, driving performance, and inspiring innovation. Research shows that organisations led by emotionally intelligent leaders tend to outperform their peers in profitability and employee engagement.
2. Boosts Team Collaboration and Productivity
Emotional intelligence within teams cultivates an environment of psychological safety, where members feel comfortable sharing ideas and giving honest feedback. EQ helps individuals resolve conflicts constructively and manage diverse personalities harmoniously. When team members can accurately perceive and respond to each other’s emotional cues, collaboration becomes smoother, reducing misunderstandings and improving collective problem-solving. This dynamic accelerates project delivery and enhances creativity.
3. Improves Customer Relationships and Experience
Businesses thrive when they can build strong emotional bonds with customers. Employees with high EQ are adept at reading customer emotions and adapting their communication style accordingly. This responsiveness promotes a positive customer experience, making customers feel valued and understood. Such emotional connections often translate into higher customer loyalty, positive word-of-mouth, and increased sales. In competitive markets, the ability to empathize with customers provides a significant advantage over companies that focus solely on products or prices.
4. Drives Employee Engagement, Well-being, and Retention
Workplaces that value EQ foster genuine connections among employees, enhancing overall job satisfaction and well-being. Emotional intelligence helps managers recognise signs of burnout or disengagement early and intervene with support or development opportunities. When employees feel understood and supported, they tend to be more motivated, committed, and less likely to leave. This reduces recruitment costs and preserves institutional knowledge, directly boosting organisational stability and performance.
5. Enables Smarter, Balanced Decision-Making
Business decisions often require balancing rational analysis with emotional insights. Leaders with high EQ can integrate data-driven thinking with an understanding of stakeholder emotions and corporate culture. This holistic approach prevents overly impulsive or purely analytical choices, instead promoting decisions that consider long-term impact, ethics, and team buy-in. Emotionally intelligent decision-makers also navigate negotiations and crisis management more effectively by reading the mood and adapting their strategy accordingly.
EQ as a Sustainable Competitive Advantage
EQ as a Sustainable Competitive Advantage
Unlike technical skills or market conditions, emotional intelligence is difficult for competitors to replicate quickly. Organisations that cultivate EQ across all levels develop more resilient cultures, better adapt to change, and maintain strong customer and employee relationships through market ups and downs. In industries increasingly shaped by automation and AI, the human-centric skills embodied in EQ become even more valuable, making it a cornerstone for long-term success. Here are some suggestions of how to integrate EQ into your business processes, to enhance success:
- Comprehensive Training and Development Programmes: Design workshops and coaching sessions that focus on building self-awareness, empathy, conflict resolution, and communication skills. Using real-life scenarios and reflective practices deepen emotional learning.
- Benchmark EQ: It is measurable and when an individual receives feedback on their current EQ competencies, they are able to develop an action plan to raise their EQ. These individual development plans are then supported by the below focus on feedback and coaching.
- Embedding Ongoing Feedback and Coaching: Promote a culture in which managers and peers regularly share constructive feedback on emotional and interpersonal behaviours in a growth-oriented way.
- Creating a Culture Rooted in Empathy and Inclusion: Develop core values and leadership behaviours that emphasize respect, vulnerability, and active listening. Celebrate stories of EQ in action to reinforce its importance.
- Recruitment and Talent Management: Incorporate emotional intelligence assessments during hiring and promotion decisions to identify candidates who fit culturally and can thrive amidst interpersonal complexity.
In Summary
In Summary
Six Seconds have a powerful tag line: Emotions drive people and people drive performance. Emotional Intelligence is far more than a “nice-to-have” skill; it’s a strategic asset that drives performance, leadership excellence, team cohesion, customer loyalty, and sustainable growth. As businesses face unprecedented complexity and change, EQ provides the human agility needed to thrive. By investing in EQ, companies create an environment where people and profits grow together — making it essential for any organisation’s future success.